The LendingTree survey found that 54 percent of women said they will shop small on Small Business Saturday as opposed to 43 percent of men. ...

Small Business Saturday statistics in 2022 #2

The LendingTree survey found that 54 percent of women said they will shop small on Small Business Saturday as opposed to 43 percent of men. Among all the generation groups, millennials are the most likely to participate, at 59 percent. Americans with household incomes below $35,000 are the least likely to participate. 

Why Small Business Saturday matters 

It’s hard to overstate the importance of small businesses in the U.S. According to a 2019 U.S. Small Business Association report, enterprises with fewer than 500 employees accounted for 44 percent of U.S. economic activity. These businesses provide employment opportunities, pay taxes and reduce blight.

Moreover, small businesses tend to be particularly active in their local communities. According to American Express, 67 cents of every dollar spent in a small business stays in the local community, and SCORE found that small businesses donate 250 percent more than larger businesses to local nonprofits and community causes. 

For many of those small businesses, the holiday season is critical. According to the 2021 American Express survey, 78 percent of small business owners said their holiday sales would likely determine whether they can stay afloat in 2022. And Small Business Saturday helps spread the message to consumers: The survey found that 70 percent of respondents reported that Small Business Saturday makes them want to encourage others to shop at small, independently-owned retailers. 

How to support small businesses this Small Business Saturday As a consumer, there are plenty of ways you can support small businesses on this special day – and beyond. For example: 

Leave positive online reviews. Take to social media platforms such as Twitter, Instagram, and Facebook, as well as review platforms such as Yelp and Google reviews to extol the virtues of the business. 
Spread the word among your friends. Word of mouth is an excellent way to alert friends and family about a great place in your neighborhood. While you’re at it, bring them in with you the next time you shop. 

Buy gift cards. If you can’t shop in person or people you want to give presents to do not live close by, a gift card to that establishment is the next best thing to shopping in person.

Order takeout directly. Third party apps take a significant cut from a restaurant or café. Instead, order directly from the website or over the phone, and pick up your own food if they don’t have their own delivery service.

Host an event. Galleries, bars, restaurants, cafes, and retail shops are often eager to rent their space on off hours. Considerate it as a location for your next event.